A hand tracing a figure across a printed operations report next to a laptop dashboard Based at №1318 E Estes Ave
Data & analytics · Midland, TX

It’s mostly just making the numbers you already keep say something.

We build the pipelines, dashboards, and models that turn a Permian Basin operator’s sales and operations data into a decision you can make before lunch.

Quietly relied on by field-service crews, regional retailers, and logistics teams across West Texas — the sort of people who’d rather trust a number than a hunch.

How we work

A short, unglamorous method that happens to work.

01

We start where your data already lives

Exports, ERP tables, the shared drive nobody admits to — we meet it as it is, so nothing needs re-keying and no team gets a new tool it didn’t ask for.

02

Then we make it flow on its own

Pipelines that refresh overnight, so the dashboard you open Monday reflects Sunday — not a spreadsheet somebody remembered to update in March.

03

One screen, plainly read

A dashboard your ops lead actually opens — because it answers the two questions they were going to ask anyway.

04

A model, only if it earns its keep

Forecasts and predictions where they move a real decision. Otherwise we save you the invoice and say so.

05

We hand it over, documented

You get the code, the notes, and the reasoning — not a black box and a retainer. If you’d rather we stay on for changes, that’s a conversation, never an assumption.

What we build, and what it runs

Three things, priced per engagement.

01

Custom data pipelines

The plumbing under everything else: your systems cleaned, joined, and set to refresh without anyone touching a spreadsheet. Built to your stack, handed over with the source.

  • ETL / ELT
  • Scheduled refresh
  • Warehouse setup
  • Source handover
From $6,800per engagement
02

Interactive dashboards

One screen your team opens without being asked. Sales, jobs, inventory, and margin — filterable, current to yesterday, and legible to someone who has never opened an analytics tool.

  • Live KPIs
  • Drill-down views
  • Mobile-ready
  • Your branding
From $4,200per engagement
03

Predictive models

Demand forecasts, churn signals, and maintenance windows — built only where the prediction changes what you’d do. Validated against your own history before it ever guides a call.

  • Forecasting
  • Anomaly alerts
  • Validation report
  • Plain-English write-up
From $12,500per engagement
Before you email

The honest questions.

The things people actually ask on the first call, answered the way we’d answer them on the phone.

Is this worth it for a business our size?

If you’re making decisions off exports and gut feel, usually yes — the first dashboard tends to pay for itself the first time it catches a leak you couldn’t see. If it won’t, we’ll tell you before you spend anything.

How long does an engagement take?

A dashboard is typically two to four weeks. A pipeline runs three to six, depending on how many systems it has to speak to. Models vary most — we scope a timeline once we’ve seen your history.

Do we need to buy new software?

Rarely. We build on tools you likely already pay for and hand you the source. We’d rather remove a subscription than add one.

What happens after you deliver?

You own it outright — code, documentation, and the reasoning behind each choice. No mandatory retainer. If you want us on call for changes, we’ll agree to that separately.

Where does our data actually go?

Into your environment, under your accounts, wherever possible. We work inside your permissions rather than making copies we then have to guard.

Who tends to call us

Operators who run on real numbers.

We work best with West Texas businesses that already have plenty of data and not enough time to read it — the ones where a wrong guess costs a truck roll, a stockout, or a margin nobody noticed slipping.

Oilfield & field services Regional retail Logistics & fleet Wholesale & distribution Multi-site operations
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Our door — №1318 E Estes Ave, Midland

If your reports raise more questions than they answer, let’s talk.

A short first call, no slide deck. We’ll tell you whether there’s a project here worth doing — and roughly what it runs.

Call (432) 213-8591
Start a project

Tell us what your numbers won’t.

Studio
1318 E Estes Ave
Midland, TX 79701
Hours Weekdays 10am – 4pm
Midland, TX 79701

East side, off Estes Ave — visitor parking out front.

Point me to the door